Web Tips And Tools

Search engines assess the number of inbound links to a webpage when ranking it, but the quality of the links is seen as more important than the quantity of links. Even if you place the same link on every page of a sponsored site, the search engines, like Google and Yahoo! and MSN, won’t automatically give much weight to this plethora of links. Their algorithms have a way of analyzing the links in order to give more credit to genuine links and non duplicate content. So, to be on the safe side, as a conscious website owner, make sure to avoid an excessive use of the same text link ad. It is wise to vary the wording of the links you place on various websites in order to reduce the probability of being filtered out at some stage.

Search engines such as Google rank websites based upon, among other things, the number and quality of sites that link to them.
In order to secure a good ranking, website owners invest efforts in the link placement business.
Obviously, search engine want to be fair to the internet user and present him/her relevant search results that are not influenced by advertisers’ money. That is one of their objectives. And that’s why search engines such as Google try to develop algorithms for the recognition and filtering of paid advertising links in their search results.
When text links are integrated in a website or a blog, search engines have difficulty distinguishing between a purchased link and a normal hyperlink.
Text link ads, or sponsorships as some call them, have an interesting feature: they can fit into the web pages less obtrusively than other ad units such as banners. So, they might not easily be identified as advertisements by the search engines and, therefore, can increase the advertiser’s website ranking. Although small and seemingly insignificant, these text links, placed on various websites, can really be very powerful and generate results.