Web Tips And Tools

Search engines assess the number of inbound links to a webpage when ranking it, but the quality of the links is seen as more important than the quantity of links. Even if you place the same link on every page of a sponsored site, the search engines, like Google and Yahoo! and MSN, won’t automatically give much weight to this plethora of links. Their algorithms have a way of analyzing the links in order to give more credit to genuine links and non duplicate content. So, to be on the safe side, as a conscious website owner, make sure to avoid an excessive use of the same text link ad. It is wise to vary the wording of the links you place on various websites in order to reduce the probability of being filtered out at some stage.

Buying text links is a web promotion technique used nowadays by many website owners.
In his article http://simusonline.com/2008/03/07/why-buy-text-links/, the Internet Marketer Sim Mus presents the advantage of buying text links and combining this technique with other SEO methods.
In fact, as he puts it, why focus on heavy search engine optimization when you can get similar results with text link advertising
Rog Bith.